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	<title>GPGSolutions - Website Design, SEO, Social Media, Mobile, and Print</title>
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	<link>http://www.gpgsolutions.com</link>
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		<title>Why Choose Us for Your Website?</title>
		<link>http://www.gpgsolutions.com/why-choose-us-for-your-website</link>
		<comments>http://www.gpgsolutions.com/why-choose-us-for-your-website#comments</comments>
		<pubDate>Wed, 05 Jun 2013 21:12:47 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Web and SEO]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=845</guid>
		<description><![CDATA[If you are looking for comprehensive marketing services to make your company a success in the online world, &#8230;<a href="http://www.gpgsolutions.com/why-choose-us-for-your-website">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>If you are looking for comprehensive marketing services to make your company a success in the online world, then we have a range of cost-effective solutions to cater your needs. Our large team has built our reputation on providing time-saving results to clients while giving them total freedom to choose another provider at any time.</p>
<p>&nbsp;</p>
<p>The registered domain (i.e. www.YourCompany.com) is the client’s property. We realize the value of this valuable online asset and thus our company does not hold your domain hostage due to any reason. We have firm belief in our services, which keeps us assured that our clients will give preference to us, rather than considering any other company for their website marketing needs. </p>
<p>&nbsp;</p>
<p>Also, all our CMS website projects are developed using WordPress; the most extensively used Content Management System (CMS) worldwide. It allows access to 25,000 plug-ins, which makes it easy and less time consuming to integrate even the most complex features. This non-proprietary platform also makes it easier for clients to get their future website needs served efficiently and in a hassle-free way. Finally, it gives them assurance that their online assets can be moved, in case they decide to switch to another web hosting company (note: none of our clients have ever switched).</p>
<p>&nbsp;</p>
<p>Our website marketing process begins by considering your requirements and then customizing our practices to integrate your needs. From planning till the final outcome, we keep you involved at every step to ensure that the results not only match but exceed your expectations. You can be assured that the marketing techniques utilized will enable your brand to make a lasting impact on your target customers worldwide.</p>
<p>&nbsp;</p>
<p>We have been successfully catering a wide list of clientele by offering them steadfast online marketing services, enabling them to make their mark amongst targeted audiences and improve sale prospects. Our team is comprised of the most proficient experts, holding remarkable experience in their domains. Their competence and expertise makes them capable of developing marketing strategies, which can efficiently and easily serve your needs. </p>
<p>&nbsp;</p>
<p>Your website is a platform which allows you to display your brand and services in front of a worldwide audience. Thus it should be created while keeping latest trends in mind and incorporating features capable of pleasing global customers. Apart from aesthetic appeal and ease of accessibility, it should be marketed well to ensure that you are able to generate the desired profits from it. We bring into use advanced technology to efficiently market your website and serve your current and prospective needs. </p>
<p>&nbsp;</p>
<p>Being a fully integrated marketing company, we are capable of handling projects of every kind and size. Our passion and dedication for our work is clearly reflected in every project, keeping them at par with top standards. </p>
<p>&nbsp;</p>
<p>We work hard to deliver best value for your investment, by offering comprehensible solutions, on time. When you hand us the responsibility to expand the reach of your online business, you can be rest assured to get the finest and most credible services. By gaining desirable outcomes and increased flow of profits, you will soon realize why our services are so desirable and credible to cater your marketing needs. </p>
<p>&nbsp;</p>
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		<item>
		<title>Using Press Releases as Marketing Tools</title>
		<link>http://www.gpgsolutions.com/using-press-releases-as-marketing-tools</link>
		<comments>http://www.gpgsolutions.com/using-press-releases-as-marketing-tools#comments</comments>
		<pubDate>Thu, 02 May 2013 15:38:16 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Web and SEO]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=839</guid>
		<description><![CDATA[In today’s highly competitive world, people are looking for any type of promotional tool that can deliver information &#8230;<a href="http://www.gpgsolutions.com/using-press-releases-as-marketing-tools">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>In today’s highly competitive world, people are looking for any type of promotional tool that can deliver information to a large segment of the population in a quick and simple way. It is completely understandable that business owners want to easily broadcast sales-generating information cost effectively. One of the commonly used methods is press release distribution. </p>
<p>&nbsp;</p>
<p>Press releases are usually reports or news articles which act as effective promotional tools. They increase your credibility, thus allowing you to reach out to the target customers swiftly and in an effective way. Press releases can also be used to increase the influence of your company on the internet as they are often published on hundreds of news-oriented websites in just a few moments. </p>
<p>&nbsp;</p>
<p>The reason why press release marketing is becoming so popular these days is that the distribution potential is much broader than just about any other method. A press release can be broadcasted on a local, national, and even international level. The articles generated from an issued press release can be found in various magazines, newspapers and trade publications, which basically have the potential to reach most of the world’s population. Not just print media but press releases are also known to be broadcast via the television, TV networks, and the radio. This further increases its range. </p>
<p>&nbsp;</p>
<p>Another amazing application that is seen with press releases is their ability to generate traffic to a certain company’s website via back links. Press releases are able to generate quality back links because they are published on sites that are usually read and used by experts. The SEO benefit from strategic keyword placement further increases the company’s ability to reach large audiences. Many people often use press releases just for back link generation.  </p>
<p>&nbsp;</p>
<p>There are a number of services that can be used for press release marketing. However, to be most effective, press releases need to be released regularly. Though, useless information should not be put in these press releases and they should be written only when there is some happening that is actually newsworthy. </p>
<p>&nbsp;</p>
<p>Our team of professionals can help write your own press releases using effective tactics as well as put it out on the right “wires” for maximum impact. For more information on press release marketing strategies, give us a call at 866-600-7167.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Marketing Conklin Roofing Systems: Getting the Calls</title>
		<link>http://www.gpgsolutions.com/marketing-conklin-roofing-systems-getting-the-calls</link>
		<comments>http://www.gpgsolutions.com/marketing-conklin-roofing-systems-getting-the-calls#comments</comments>
		<pubDate>Mon, 18 Mar 2013 04:48:43 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Marketing Partnership]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=736</guid>
		<description><![CDATA[Whether you are just starting out with a tight budget or have unlimited advertising funds to boost sales, &#8230;<a href="http://www.gpgsolutions.com/marketing-conklin-roofing-systems-getting-the-calls">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Whether you are just starting out with a tight budget or have unlimited advertising funds to boost sales, your success depends on the effectiveness of your marketing strategies. Even if your business offers the very best products and services in the industry, it is all meaningless unless your potential customers know you exist.<br />
<br/></p>
<div class="effct-cnt">We have done extensive research to best help Conklin&#8217;s contractors reach out to building owners and key decision-makers. Our team can help any size business (even one-man-shows) put together a complete marketing program that uses the most cost-effective awareness tools.</div>
<div class="effct-mrk">We are passionate about providing an unbeatable value!</div>
<div class="clearfix"></div>
<ul>
<li>Direct Mailing
<div class="conk-main">
<div class="conk-left">
Conklin roofing contractors have achieved excellent results with direct mailing campaigns. We can help you put together a targeted mailing list, design a custom mailer, print any size marketing material, and completely take care of shipping.<br />
&nbsp;<br />
• Easy and Cost-effective<br />
• Personalized Touch<br />
• Targeted by Location</p>
</div>
<div class="conk-rht"><div id="attachment_747" class="wp-caption alignnone" style="width: 160px"><a href="http://www.gpgsolutions.com/wp-content/uploads/2013/03/brochure.jpg" rel="lightbox[736]"><img src="http://www.gpgsolutions.com/wp-content/uploads/2013/03/brochure-150x150.jpg" alt="Tri-fold Mailer" width="150" height="150" class="size-thumbnail wp-image-747" /></a><p class="wp-caption-text">Tri-fold Mailer</p></div></div>
<div class="clearfix"></div>
</div>
</li>
<li>Online Websites
<div class="conk-main">
<div class="conk-left">
Businesses and individuals depend on the web more than ever before to find service providers. In addition to giving decision-makers a place to go for more information, a website allows you to reach those who are using Google to find a business like yours.<br />
&nbsp;<br />
• Always Available 24/7<br />
• Provide Detailed Info<br />
• Reach Millions on Google</p>
</div>
<div class="conk-rht"><div id="attachment_750" class="wp-caption alignnone" style="width: 160px"><a href="http://www.first-class-roofing.com/"><img src="http://www.gpgsolutions.com/wp-content/uploads/2013/03/website-150x150.jpg" alt="Custom Website" width="150" height="150" class="size-thumbnail wp-image-750" /></a><p class="wp-caption-text">Custom Website</p></div></div>
<div class="clearfix"></div>
</div>
</li>
<li>Print Design &#038; Branding
<div class="conk-main">
<div class="conk-left">
We have a team of individuals dedicated to corporate branding. Whether you need a business card, brochure, stationery, logo, or something else, our team will make sure you communicate the right message as effectively as possible.<br />
&nbsp;<br />
• Build Credibility<br />
• Easy to Distribute<br />
• Make a Memorable Impression</p>
</div>
<div class="conk-rht"><div id="attachment_751" class="wp-caption alignnone" style="width: 160px"><a href="http://www.gpgsolutions.com/wp-content/uploads/2013/03/businesscard.jpg" rel="lightbox[736]"><img src="http://www.gpgsolutions.com/wp-content/uploads/2013/03/businesscard-150x150.jpg" alt="Business Card" width="150" height="150" class="size-thumbnail wp-image-751" /></a><p class="wp-caption-text">Business Card</p></div></div>
<div class="clearfix"></div>
</div>
</li>
<li>800 Numbers &#038; Phone Systems
<div class="conk-main">
<div class="conk-left">
Make a lasting first impression. We can setup your very own 800 number complete with a phone system that greets callers with pre-recorded greetings and then routes them to the extensions you provide (sales, support, etc.). Forward callers to any phone number!<br />
&nbsp;<br />
• Ring Multiple Phones in a Group<br />
• Separate Voice Mail Greetings<br />
• Virtual Fax Number Included</p>
</div>
<div class="conk-rht"><div id="attachment_751" class="wp-caption alignnone" style="width: 160px"><a href="#"><img src="http://www.gpgsolutions.com/wp-content/uploads/2013/03/callrimages1.jpg" alt="Business Card" width="150" height="150" class="size-thumbnail wp-image-751" /></a><p class="wp-caption-text">Try It Out: 866-600-7167</p></div></div>
<div class="clearfix"></div>
</div>
</li>
<li>Much More
<div class="conk-main">
<div class="conk-left">
A professional email address gives you credibility. Blogs increase your rank in Google and drive more traffic. Press releases provide valuable &#8220;backlinks&#8221; on sites like Yahoo News. Ask how else our full-service marketing firm can best serve you.<br />
&nbsp;<br />
• Boost Your Online Presence<br />
• Cultivate Awareness &#038; Growth<br />
• Strengthen Relationships<br />
&nbsp;<br />
Regardless of your current stage, we can help you increase your market reach!</p>
</div>
<div class="conk-rht"><div id="attachment_751" class="wp-caption alignnone" style="width: 160px"><a href="#"><img src="http://www.gpgsolutions.com/wp-content/uploads/2013/03/much-more2.jpg" alt="Business Card" width="150" height="150" class="size-thumbnail wp-image-751" /></a><p class="wp-caption-text">One-Stop-Shop</p></div></div>
<div class="clearfix"></div>
</div>
</li>
</ul>
<div class="conk-outer">
<h3>About GPGSolutions</h3>
<p>With origins dating back to 2002, GPGSolutions is a forward-thinking marketing company leveraging the skills of a large team of freelancers to serve clients with agility and a diverse array of expertise few can match. Our team is focused on innovative productivity driven by measurable results. We work hard to achieve maximum performance from the most effective outreach strategies.</p>
<h3>To speak with one of us, call 866-600-7167</h3>
</div>
<p><br/></p>
]]></content:encoded>
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		<item>
		<title>Direct Mailing: An Effective Way to Spread the Word</title>
		<link>http://www.gpgsolutions.com/direct-mailing-an-effective-way-to-spread-the-word</link>
		<comments>http://www.gpgsolutions.com/direct-mailing-an-effective-way-to-spread-the-word#comments</comments>
		<pubDate>Sat, 02 Mar 2013 20:37:14 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=723</guid>
		<description><![CDATA[Ever been in a situation where you have needed a specific product or a service but have just &#8230;<a href="http://www.gpgsolutions.com/direct-mailing-an-effective-way-to-spread-the-word">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Ever been in a situation where you have needed a specific product or a service but have just not called anyone yet? As an example, we will assume that you require gardening services for your home. You ask your neighbors and friends for any input, but they do not seem to have a recommendation you can use.</p>
<p>&nbsp;</p>
<p>In the meantime, your garden is beginning to look like the Amazon rainforest. One day as you make your way through the “forest”, you come across your mailbox and open it to retrieve your mail. A brightly colored pamphlet slips out and falls to the ground. As you bend down to pick it up, you see the list of gardening services needed. You decide to call the number and set up an appointment to just get the situation taken care of.</p>
<p>&nbsp;</p>
<p><strong>Should I Use Direct Mailing?</strong></p>
<p>&nbsp;</p>
<p>If something like this has ever happened to you, then you will confess to the benefits of having direct mailing being sent to you. One of the most effective ways of advertising is sending printed ads, pamphlets, or postcards to a large segment of the population. Since a large number of people are covered, there is a high possibility of getting quite a few favorable responses.</p>
<p>&nbsp;</p>
<p>Since the advent of bulk mailing, this technique has been used for numerous reasons, as it is quite effective in spreading the word in a short amount of time to a large number of people. Retail stores have regularly used this as a way to inform the public about a new service or product. Newly started establishments are also known to send out various coupons to advertise and attract new clientele.</p>
<p>&nbsp;</p>
<p><strong>Why is Direct Mailing so Effective?</strong></p>
<p>&nbsp;</p>
<p>With the rise of internet marketing spelling doom for many of the offline methods of marketing, many people predicted a decline in the popularity of direct mailing. However, direct mailing is still going strong and commonly being used for marketing numerous products.</p>
<p>&nbsp;</p>
<p>The team here at GPGSolutions believes that the reasons for its popularity are as follows:</p>
<ul style="padding-top: 0 !important; ">
<li style="color:#3F3F3F !important;"><span style="text-decoration: underline;">Cost-effective</span>: Direct mailing is an easy to use and cheap method to distribute information about any product or service. Nowadays, making it all happen can be carried out at a fraction of the price. The cost of sending advertising via bulk mail is actually quite low.</li>
<li style="color:#3F3F3F !important;"><span style="text-decoration: underline;">Targeting</span>: Though bulk mails are sent to random people to find interested customers, by using customer lists you can improve the response rate tremendously. Targeting a group of people who have shown interest towards the specific service will enable you to gain much better response.</li>
<li style="color:#3F3F3F !important;"><span style="text-decoration: underline;">Personal Touch</span>: Direct mail can be used to add a personal touch to the marketing and advertizing process. By snail mailing letters to individuals, you can gain a personal connect with them which will make them more interested in the services you offer.</li>
<li style="color:#3F3F3F !important;"><span style="text-decoration: underline;">Range of Options</span>: With a wide range of options that are offered with direct mailing, you can market almost anything. The mailers can be custom made to suit a particular purpose and even novelty items can be used.</li>
</ul>
<p>&nbsp;</p>
<p><strong>The 5 Stages of Direct Mailing:</strong></p>
<p>&nbsp;</p>
<p>GPGSolutions provides assistance throughout the 5 Stages of Direct Mailing. Those stages are:</p>
<ul style="padding-top: 0 !important; ">
<li style="color:#3F3F3F !important;"><span style="text-decoration: underline;">Research</span>: A lot of time goes into this process. We undertake all necessary research required to provide the best possible results.</li>
<li style="color:#3F3F3F !important;"><span style="text-decoration: underline;">Layout</span>: We provide the best layout that will enable all the necessary and relevant information to be readily available to the reader at a moment’s glance.</li>
<li style="color:#3F3F3F !important;"><span style="text-decoration: underline;">Design</span>: First impressions are last impressions. We believe in this and have professional designers to make impressive designs.</li>
<li style="color:#3F3F3F !important;"><span style="text-decoration: underline;">Printing</span>: We offer complete printing facilities to prevent any hassle to the customer.</li>
<li style="color:#3F3F3F !important;"><span style="text-decoration: underline;">Mailing</span>: Finally, we send all the mails to the list of people that you want it sent to.</li>
</ul>
<p>&nbsp;</p>
<p>From the beginning to the end, GPGSolutions will be with you to ensure that you get the best results.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Why Businesses Should Blog Regularly</title>
		<link>http://www.gpgsolutions.com/why-businesses-should-blog-regularly</link>
		<comments>http://www.gpgsolutions.com/why-businesses-should-blog-regularly#comments</comments>
		<pubDate>Fri, 15 Feb 2013 10:49:59 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=712</guid>
		<description><![CDATA[Many business owners have wondered if blogging is worth the time spent. Could a blog really make a &#8230;<a href="http://www.gpgsolutions.com/why-businesses-should-blog-regularly">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Many business owners have wondered if blogging is worth the time spent. Could a blog really make a difference to the bottom line?</p>
<p>&nbsp;</p>
<p>Well Jessie Walters, a realtor who contracted our company to build a <a href="http://buyorsellintexas.com">lead-generation website targeting homebuyers</a>, shared some very exciting news with us recently. A blog post he wrote over three years ago led to a home sale. What kind of difference did that single blog make? $5,500. </p>
<p>&nbsp;</p>
<p>Unlike other forms of social media, such as a status update on Facebook or Twitter tweet, a blog can drive large amounts of web traffic from search engines for many years. According to a recent study by HubSpot, businesses that blog have 4x more pages indexed in search engines, double the inbound links from other sites, and over 50% more traffic to their websites than businesses who don’t blog.</p>
<p>&nbsp;</p>
<p>If you haven’t considered a blog for your business yet, you should definitely give it some serious thought. It’s a cost-effective and very easy way to interact with your existing customer base, gain new customers, and demonstrate your expertise.</p>
<p>&nbsp;</p>
<p>To learn more about the many benefits a properly optimized blog can provide, reach out to our team. We can help you integrate a blog on your website, formulate a blogging strategy, and even take care of writing regular posts that bring in extremely valuable, targeted search traffic. </p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Partnership with an Online Marketing Firm</title>
		<link>http://www.gpgsolutions.com/partnership-with-an-online-marketing-firm</link>
		<comments>http://www.gpgsolutions.com/partnership-with-an-online-marketing-firm#comments</comments>
		<pubDate>Mon, 21 Jan 2013 13:38:24 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Marketing Partnership]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=696</guid>
		<description><![CDATA[Our team understands the challenges of getting a new brand or company started. The owner of GPGSolutions has &#8230;<a href="http://www.gpgsolutions.com/partnership-with-an-online-marketing-firm">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Our team understands the challenges of getting a new brand or company started. The owner of GPGSolutions has done it himself more than once. Through our partnership program, you’ll have less to worry about. </p>
<p>&nbsp;</p>
<p><u>To see if you qualify for free help or greatly reduced rates, please submit your idea, product, service, or business plan.</u> We’re in the business of helping others succeed and would love to discuss your vision. If there’s a way our team of professionals can work together, we will be as flexible as necessary to make sure your dream becomes reality.</p>
<p>&nbsp;</p>
<p>Although the Internet makes it easy to reach millions of targeted consumers, the competition has never been greater. It takes more than a simple website to get noticed. In addition to building an engaging and search engine optimized website, we can execute a full-scale social media strategy and assist with all branding initiatives (logos, print design, graphics, etc.). </p>
<p>&nbsp;</p>
<p>You’ll need a team of marketing experts in order to maximize success, and we would love to be your partner. To get the best results, everyone involved should have skin in the game just like you do.</p>
<p>&nbsp;</p>
<p>We’d love to have a conversation.</p>
<p>&nbsp;</p>
<p><strong>GPGSolutions</strong><br />
829 Bethel Rd.<br />
STE 134<br />
Columbus, OH 43214<br />
866.600.7167 Office<br />
<a href="mailto:info@gpgsolutions.com">Info@GPGSolutions.com</a></p>
<p>&nbsp;</p>
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		<title>The Best Online Lead Generation Strategy for Realtors</title>
		<link>http://www.gpgsolutions.com/the-best-online-lead-generation-strategy-for-realtors</link>
		<comments>http://www.gpgsolutions.com/the-best-online-lead-generation-strategy-for-realtors#comments</comments>
		<pubDate>Sat, 05 Jan 2013 11:10:05 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Web and SEO]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=676</guid>
		<description><![CDATA[According to REALTOR®, 88% of homebuyers use the Internet as a source of information. In order to be &#8230;<a href="http://www.gpgsolutions.com/the-best-online-lead-generation-strategy-for-realtors">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>According to REALTOR®, <span style="text-decoration: underline;">88% of homebuyers use the Internet as a source of information</span>. In order to be successful, many realtors are finding that they must have an online presence. However, there is a lot of competition on the web and simply being on someone else’s real estate website (like realtor.com) is not enough. An effective internet lead generation strategy means dominating the search engine and then converting online traffic into leads.</p>
<p>&nbsp;</p>
<p>If you or someone you know is looking into reaching the thousands of local homebuyers using the internet to find the right agent or home, give us a call to discuss the various options. We only give a <span style="text-decoration: underline;">very brief</span> overview here.</p>
<p>&nbsp;</p>
<p>At end of 2012, our client CTX Dream Homes <a href="http://www.prweb.com/releases/prweb2012/12/prweb10254927.htm">announced the launch</a> of their new lead generation website <a href="http://www.BuyOrSellinTexas.com">www.BuyOrSellinTexas.com</a>. There was a lot of planning involved before the site ever reached the drawing board. The online market is brutally competitive (especially when talking about real estate) and only the most though-out plans have a chance of bringing real results.</p>
<p>&nbsp;</p>
<p>Here are <span style="text-decoration: underline;">some</span> of the things we did:</p>
<p>&nbsp;</p>
<p>1. Cost effectively <strong>add the entire local MLS database with full automation</strong> – new pages are created for new listings and existing listings stay updated</p>
<p>2. <strong>Require visitors to register their information</strong> in order to view more than three houses, save home searches for email updates, or take advantage of other premium features</p>
<p>3. Extensive keyword research before creating <strong>50+ pages (w/ full SEO) targeting specific Google search queries</strong> like “<a href="http://homes.buyorsellintexas.com/i/luxury-homes-for-sale-belton-tx">Luxury Homes for Sale in Belton TX</a>”</p>
<p>4. <strong>Encourage users to reach out to CTX Dream Homes and become prequalified leads</strong> by offering a virtual tour on every listed home, making it super easy to request more information, offering updated foreclosure listings and a free report to save up to $20k on a home purchase, etc.</p>
<p>5. <strong>Add social media elements to encourage users to share the website</strong> with their friends and family (e.g. posting a page on Facebook that shows the home they want to buy)</p>
<p>&nbsp;</p>
<p>This may sound expensive because of the advanced functionality and great effort, but a budget of just <strong>$3k would be plenty to get a solid start</strong> (and we don’t ask for it all up front).</p>
<p>&nbsp;</p>
<p>If you’re interested in boosting your online presence and getting quality leads, give us a call. There are many ways to engage a targeted audience using online strategies and we’d love to help you find the best one.</p>
<p>&nbsp;</p>
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		<title>How Funeral Homes Should Use Social Media</title>
		<link>http://www.gpgsolutions.com/how-funeral-homes-should-use-social-media</link>
		<comments>http://www.gpgsolutions.com/how-funeral-homes-should-use-social-media#comments</comments>
		<pubDate>Fri, 23 Nov 2012 16:17:41 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Media and Email]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=668</guid>
		<description><![CDATA[Social media marketing is all about connecting to customers and prospects on a personal level. Remember, if one &#8230;<a href="http://www.gpgsolutions.com/how-funeral-homes-should-use-social-media">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Social media marketing is all about connecting to customers and prospects on a personal level. Remember, if one of your customers “likes” or “follows” your business, they are inviting you into their circles of friends and family. Not only do your status updates show up along with everyone else they know and love, but others see their appreciation for your business.</p>
<p>&nbsp;</p>
<p>Without a doubt, the most effective way of reaching out to the local community is through social networking. Everyone knows word-of-mouth advertising is the best, but it’s almost always limited to a one-on-one discussion – and only if someone requests a recommendation. In the wonderful world of social media, interaction with your brand is shared on hundreds if not thousands of friends’ Facebook newsfeeds and Twitter timelines.</p>
<p>&nbsp;</p>
<p><strong>The fundamentals of being successful with Facebook and Twitter involve just two basic principles:</strong></p>
<p>&nbsp;</p>
<p>  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;   1. Provide content users will appreciate (such as coupons, specials, insider tips, and events)<br />
    &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2. Post status updates that encourage response (including likes, retweets, comments, and sharing)</p>
<p>&nbsp;</p>
<p>Doing social media effectively is much easier said than done, especially for funeral homes. Promoting your services has to be done extremely carefully. If you come across as being insensitive to those grieving their loved ones, you will lose business.</p>
<p>&nbsp;</p>
<p><strong>So how should you do it?</strong></p>
<p><strong> </strong></p>
<p>On the surface, it would appear that social media would be most difficult for funeral homes, but they can actually do far better than any other business we’ve come across.</p>
<p>&nbsp;</p>
<p><strong>Obituaries</strong></p>
<p><strong> </strong></p>
<p>As everyone knows, subscriptions to local newspapers have been declining rapidly the last several years. More and more homes prefer to get their news online. One of the main reasons many stay subscribed is to get obituaries. Yes, they are that important – just ask around.</p>
<p>&nbsp;</p>
<p>Social media allows companies to maintain consistent communication with their customers at no cost. But, unlike traditional advertising (magazine advertisements, radio broadcasts, etc.), users have to opt-in to receive your content directly. As a result, you must provide content users actually want to receive – obituaries certainly qualify.</p>
<p>&nbsp;</p>
<p>Again, another huge advantage of social media is the way you can easily reach new customers through existing connections. When a loved one passes away, family and friends make sure to notify those who were close to the departed. By simply hitting “share” or “retweet” on an obituary post, they can instantly notify all their “friends” and “followers” (while tastefully including your Facebook page and a link to your website).</p>
<p>&nbsp;</p>
<p><strong>What are other ways funeral homes can use social networking?</strong></p>
<p><strong> </strong></p>
<p>Social media has come a long way since it was first introduced and now 4 in 5 active internet users visit at least one social network regularly. Using social networking effectively increases brand awareness and loyalty, strengthens relationships, improves customer interaction, drives traffic to your website, improves search engine rankings, and, most importantly, increases sales.</p>
<p>&nbsp;</p>
<p>We would love to discuss the most effective strategy for your local market and budget. We can help you setup and/or optimize social networking accounts, custom design your presence to truly stand out (logo, cover photo, background, banner, etc.), create custom apps for immediate engagement, and help you quickly build your audience for the best results!</p>
<p>&nbsp;</p>
<p>If you are ready to take social media seriously, reach out to us using one of the options on our <a href="http://www.gpgsolutions.com/contact-us">contact page</a>. We would love to speak with you!</p>
<p>&nbsp;</p>
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		<title>Are Prospects Able to Find You Online?</title>
		<link>http://www.gpgsolutions.com/are-prospects-able-to-find-you-online</link>
		<comments>http://www.gpgsolutions.com/are-prospects-able-to-find-you-online#comments</comments>
		<pubDate>Mon, 22 Oct 2012 12:34:48 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Web and SEO]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=662</guid>
		<description><![CDATA[A website that has been carefully designed to build credibility, generate leads, and encourage interaction can take a &#8230;<a href="http://www.gpgsolutions.com/are-prospects-able-to-find-you-online">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>A website that has been carefully designed to build credibility, generate leads, and encourage interaction can take a lot of time, money, and effort.</p>
<p>&nbsp;</p>
<p>Imagine a business owner who is finally convinced of the importance of having a website. In fact, a salesman is so persuasive that the man decides to spend $10,000 to build the best site possible.</p>
<p>&nbsp;</p>
<p>Three months later the website is finished and posted online. The salesman tells the owner to visit the site by typing in the URL (www.<em>thebusinessname</em>.com) and the business owner is overjoyed with the final product.</p>
<p>&nbsp;</p>
<p>Two months pass by and business has not improved. The owner starts going to his site every day to check if it really is up. He then starts asking his friends to check the site and let him know if they have any idea what could possibly be wrong.</p>
<p>&nbsp;</p>
<p>Finally, someone figures out the problem. Even though the website is always up and running, only a few people have ever visited. The reason? It doesn’t show up when prospects use search engines to find the products provided by the business. Only those who go directly to the site using the web address or by typing in the business name in Google exactly ever get the chance to visit.</p>
<p>&nbsp;</p>
<p>Although having a professionally designed and optimized website is vitally important, it’s obviously far more crucial that the site can be found! It would be the equivalent of paying a premium for billboard ad space on a road that is hardly ever traveled. What’s worse, in the story above there are people with open wallets wanting to purchase the products provided by the business, but have no idea it exists.</p>
<p>&nbsp;</p>
<p>We recently completed a search engine optimized website for Invisions Day Spa (<a href="http://www.invisionsdayspa.com">www.invisionsdayspa.com</a>) in Temple, TX. The previous site had a number of design and usability issues, besides being indexed poorly by search engines. Today you can find the site in the #1 top ranking for more than 15 different keyword phrases when using Google! This doesn’t even include the many others that also make it on the first page.</p>
<p>&nbsp;</p>
<p>As you can imagine, these results have made a powerful impact on their business. In addition to increasing revenue, the business is gaining substantial market share from competitors in the region.</p>
<p>&nbsp;</p>
<p>We’d love to do the same for you! Visit our <a href="http://www.gpgsolutions.com/contact-us">contact page</a> to see how we can help you expand your online presence.</p>
<p>&nbsp;</p>
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		<title>5 Mistakes Businesses Make on Facebook</title>
		<link>http://www.gpgsolutions.com/5-mistakes-businesses-make-on-facebook</link>
		<comments>http://www.gpgsolutions.com/5-mistakes-businesses-make-on-facebook#comments</comments>
		<pubDate>Fri, 28 Sep 2012 18:28:45 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Media and Email]]></category>

		<guid isPermaLink="false">http://www.gpgsolutions.com/?p=659</guid>
		<description><![CDATA[Many small business owners understand the importance of being on Facebook, but achieving results is not as simple &#8230;<a href="http://www.gpgsolutions.com/5-mistakes-businesses-make-on-facebook">more<span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Many small business owners understand the importance of being on Facebook, but achieving results is not as simple as it sounds. In addition to requiring a lot of hard work, a simple blunder could hurt a company’s reputation, among other consequences.</p>
<p>&nbsp;</p>
<p>Here are five mistakes to avoid when engaging with customers on the world&#8217;s largest social network:</p>
<p>&nbsp;</p>
<p><strong>1. Neglecting your Facebook page.</strong><br />
You must stay active to achieve your social media objectives. If you fail to post regularly, you can be forgotten and lose your fan base. Instead, allot a certain amount of time each week to post quality content and engage with current and potential customers.</p>
<p>&nbsp;</p>
<p>Spam and erroneous comments should be constantly monitored as well. When a comment is posted below a post of yours, mouse over the right side of the comment and an x will appear. Click on it to hide the comment.</p>
<p>&nbsp;</p>
<p><strong>2. Breaking the rules.</strong><br />
Yes, just like everything else, Facebook has rules to follow. If you neglect to them, Facebook can delete or suspend your account. Make sure the user name you choose is not trademarked or obscene names. You also can&#8217;t curse or threaten other users. And spamming other pages with abusive messages or sales pitches is met with consequences.</p>
<p>&nbsp;</p>
<p>If your page gets shut down, it&#8217;s a poor reflection on your brand.</p>
<p>&nbsp;</p>
<p><strong>3. Being a spammer.</strong><br />
What kind of image do you want to project to potential customers finding you on Facebook? You shouldn’t be constantly posting about how great your products are and repeatedly post the same discounts.</p>
<p>&nbsp;</p>
<p>For the best results, show your personality and expert knowledge. There is nothing wrong with occasionally leting people know about a new product or a sale, but don&#8217;t be a spammer. If you want to promote something new, be subtle and creative.</p>
<p>&nbsp;</p>
<p><strong>4. Choosing the wrong person to manage your page.</strong><br />
You could assign anyone with a Facebook account to manage, post, and reply on your behalf. But be careful about whom you choose as your page manager. Page managers need to be familiar with your company&#8217;s social media strategy, as well as your brand image, because they will be broadcasting information regularly to your fans. If a page manager posts anything offensive or off-the-wall, it could damage your company&#8217;s reputation. Even more important to consider, upset employees who have admin access have the power to remove you as the owner and take control of the page.</p>
<p>&nbsp;</p>
<p><strong>5. Ignoring your fans.</strong><br />
Your Facebook fans have the potential to be your biggest brand warriors &#8212; or your worst enemies &#8212; if you neglect them. If someone posts a comment on your page saying that your company took great care of him or her, be sure to express your thanks. Showing that you&#8217;re listening and appreciate feedback can encourage other fans to engage with you.</p>
<p>&nbsp;</p>
<p>And don&#8217;t simply delete negative comments about your company. Take each one as an opportunity to turn that critic into a fan and potential customer. Respond quickly and address the issues. Let the critic know you&#8217;re fixing the problem and perhaps offer a discount on a future order. This will impress the whole community.</p>
<p>&nbsp;</p>
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