Social media marketing is all about connecting to customers and prospects on a personal level. Remember, if one of your customers “likes” or “follows” your business, they are inviting you into their circles of friends and family. Not only do your status updates show up along with everyone else they know and love, but others see their appreciation for your business.
Without a doubt, the most effective way of reaching out to the local community is through social networking. Everyone knows word-of-mouth advertising is the best, but it’s almost always limited to a one-on-one discussion – and only if someone requests a recommendation. In the wonderful world of social media, interaction with your brand is shared on hundreds if not thousands of friends’ Facebook newsfeeds and Twitter timelines.
The fundamentals of being successful with Facebook and Twitter involve just two basic principles:
1. Provide content users will appreciate (such as coupons, specials, insider tips, and events)
2. Post status updates that encourage response (including likes, retweets, comments, and sharing)
Doing social media effectively is much easier said than done, especially for funeral homes. Promoting your services has to be done extremely carefully. If you come across as being insensitive to those grieving their loved ones, you will lose business.
So how should you do it?
On the surface, it would appear that social media would be most difficult for funeral homes, but they can actually do far better than any other business we’ve come across.
As everyone knows, subscriptions to local newspapers have been declining rapidly the last several years. More and more homes prefer to get their news online. One of the main reasons many stay subscribed is to get obituaries. Yes, they are that important – just ask around.
Social media allows companies to maintain consistent communication with their customers at no cost. But, unlike traditional advertising (magazine advertisements, radio broadcasts, etc.), users have to opt-in to receive your content directly. As a result, you must provide content users actually want to receive – obituaries certainly qualify.
Again, another huge advantage of social media is the way you can easily reach new customers through existing connections. When a loved one passes away, family and friends make sure to notify those who were close to the departed. By simply hitting “share” or “retweet” on an obituary post, they can instantly notify all their “friends” and “followers” (while tastefully including your Facebook page and a link to your website).
What are other ways funeral homes can use social networking?
Social media has come a long way since it was first introduced and now 4 in 5 active internet users visit at least one social network regularly. Using social networking effectively increases brand awareness and loyalty, strengthens relationships, improves customer interaction, drives traffic to your website, improves search engine rankings, and, most importantly, increases sales.
We would love to discuss the most effective strategy for your local market and budget. We can help you setup and/or optimize social networking accounts, custom design your presence to truly stand out (logo, cover photo, background, banner, etc.), create custom apps for immediate engagement, and help you quickly build your audience for the best results!
If you are ready to take social media seriously, reach out to us using one of the options on our contact page. We would love to speak with you!