It’s late evening, bleeding into the early hours of May 2nd, when a message captures my attention: “Osama Bin Laden is DEAD.” I’ve been locked up in an office all day catching up on work and the homepage on my computer displays nothing but a search bar. How did I receive this message? There were no televisions broadcasting the news, at least not in the dungeon I call my office. And newspapers? I wouldn’t get that until the next morning.
All I did was hop on Twitter for some mindless perusing of tweets. I was really only interested in the funny ones, but low and behold, Twitter was abuzz with breaking news. I rush to a news site on my computer and make it in time to see the President confirming the story that already broke. A little digging shows how the story originally got out. Twitter. This simple tweet: “So I’m told by a reputable person they have killed Osama Bin Laden…” by a Keith Urbahn literally became the tweet heard round the world almost instantaneously. This may seem anecdotal, but it’s a perfect example of how social mediums have changed the world.
A simple tweet at 10:30 at night brought the President of the United States out to make an announcement only 1 hour later. Printing Presses wouldn’t even have their rollers and ink ready in that time frame.
Businesses can also benefit from the viral nature of Twitter. With more than 500 million users, the possibilities are endless. When a user sees a tweet from another user or business and wants to share it with their followers, all they have to do is hit a simple “Retweet” link and confirm. This is why the Osama Bin Laden news was able to travel so quickly throughout the social network.
Twitter represents an unprecedented, incredibly powerful form of word-of-mouth and has been proven to be a highly effective tool of reaching new customers and increasing customer loyalty through ongoing communication. Building a presence on Twitter is one of the most cost-effective ways to increase sales and build brand awareness. If you need help, let us know.
We’d love to help!