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Optimizing Your Website for On-the-Go Consumers

Several years ago, the phrase “mobile website” probably wouldn’t have resonated with you in the same way it does today. In fact, it probably wouldn’t have meant anything to you. But today, almost everybody has a mobile phone or handheld device, and one of the most important purposes they serve is for people to surf the Internet.


Many Internet savvy folks know that mobile web access has been on the rise since 2007, when smart phones became the technology du jour. Usage has only increased with the debut of tablet computers and other handheld devices. In fact, the International Telecommunications Union predicts that mobile web access will likely exceed desktop Internet access in the next five years. So, what does that mean for business owners?


As a business owner or decision maker of a company, you need to work every angle in order to stake a claim in your industry. Mobile websites are extremely important for keeping your top-of-mind with customers who, these days, use their smart phones and tablets for everything. According to a recent Pew research study:


• 45% of users between the ages of 18-29 use their cell phones for almost all Internet activity; and,
• 17% of all cell phone users go online “mostly” on their mobile devices;


Not having a website optimized for mobile devices will have a negative effect on your businesses in a tangible way; consumers are so used to everything being optimized that not having one will make you look like you’re out of touch, or can’t keep up with their needs. In short, there is no reason to not have a mobile website.


Consumers like mobile websites because they are a convenient way to access information. Your website is displayed to them in an optimized and user-friendly way – no having to scroll through long pages, sort through an abundance of links, or even magnify and zoom in and out of content. With a few touches of a screen, consumers have your information in their hands, possibly as they’re on the go and contemplating doing business with you or someone else.


GPGSolutions is equipped with the technology and expertise to bring you up to speed. We design our mobile websites to load if a prospect is using his or her smartphone to go to your website – there’s no need for the mobile user to go to a specific link, it’s all automatic. Let our experts optimize your business for those on the go – you won’t be sorry!


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