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Taking Advantage of Mobile Text Marketing

Cell phones are everywhere. You can’t go anywhere these days without seeing people chatting, texting, or surfing the web. It’s a major communication tool, to the point where most people say they won’t even consider leaving the house without it. Aside from the obvious benefits like convenience and connectivity, cell phones represent a huge marketing opportunity. It’s just waiting there for you to take advantage of it.


Mobile text marketing is the term used to describe marketing through text messaging a mobile device. Short messages can quickly promote any service or special your company offers; to sign up, all customer have to do is text a keyword (such as ‘pizza’) to a five-digit number and they’re automatically added to your list. Here at GPGSolutions, we recommend offering a sign-up special to encourage people to join your marketing list. You should also let them know what to expect from future broadcasts.


In essence, you (as the business owner) will send a mass text message to all of your customers who sign up to receive them. You have infinite options when it comes to the information in your text, and we’ll work with you to come up with marketing ideas that make sense for your business. You can send timely offers to your list like:


• Contests – Give away a free item or service in a weekly drawing
• Coupons – Give discounts or buy-one-get-one-free deals
• Daily Specials – Tell customers what’s new and on sale
• Special Events – Announce upcoming themes or entertainment
• Slow Day Marketing – Send a tempting incentive to pick up traffic
• Bring-a-Friend Campaigns – Reward customers who bring someone new


You may be wondering why mobile text marketing is such a big opportunity. Here are some reasons why: no other form of communication comes close to boasting the same open rates of a text message; similarly, text messages are read and received faster than any other form of electronic communication.


It seems great, right? That’s because it is! However, there are some challenges that come along with text marketing. One of the biggest obstacles you’ll face is that people are hesitant to freely to give out their mobile numbers. This results in a smaller audience than what can be achieved by email marketing or other small business marketing strategies. But, in spite of this, text marketing allows you to reach that audience anywhere at anytime.


Another challenge you’ll face is the 140-character limit. The limit is determined by wireless carriers. GPGSolutions can help you get around this challenge by crafting text messages that are short, sweet, and to the point. Our texts will get your message across in the most effective way possible.


If you’re interested in opening the world of possibilities that text messages can provide, get in touch with us. We have two ways to execute this marketing strategy.


Our first option will ask you to pay a monthly fee and you’ll receive ongoing support from a project manager who will assist you every step of the way, from conception to execution.


The second option puts you in the driver seat. You’ll have more control over the process for an upfront payment and small monthly fee. For more information, get in touch with one of our specialists today!


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