One of the biggest buzzwords in Internet marketing today is SEO — search engine optimization. SEO is the process of increasing your visibility in search engines without paying them to feature you. It seems like everyone is talking about SEO, but do you know why it’s so important?
SEO puts your website at the forefront of a user’s Internet search results. According to Intraspin.com, when Internet users seek information, “42% of search [engine] users click the top-ranking link. 8% click the second-ranking link, and the click-through rate (CTR) continues to drop thereof.” As you can see, SEO is a must when creating your online presence.
Many business owners believe they only need to spend time on the social aspect of online marketing (i.e. social networking), but web optimization is a huge component of drawing in new customers via the web and should never be counted out. Consumers mostly use search engines when they’re trying to find a product or service, and you can bet that you’ll want to be up at the front of the search results when they do.
SEO is all about tapping into a huge market of Internet users that perform hundreds of millions of searches a day. Proper SEO can up your conversion rate of anonymous browsers to first time customers. You can bring in new business and put yourself in front of future customers just by making yourself visible online.
Clearly, people are searching, and you need to take advantage. SEO can seem like a daunting process, but GPGSolutions takes care of all of the hassle for you while delivering top-line, measurable results.