Many business owners have wondered if blogging is worth the time spent. Could a blog really make a difference to the bottom line?
Well Jessie Walters, a realtor who contracted our company to build a lead-generation website targeting homebuyers, shared some very exciting news with us recently. A blog post he wrote over three years ago led to a home sale. What kind of difference did that single blog make? $5,500.
Unlike other forms of social media, such as a status update on Facebook or Twitter tweet, a blog can drive large amounts of web traffic from search engines for many years. According to a recent study by HubSpot, businesses that blog have 4x more pages indexed in search engines, double the inbound links from other sites, and over 50% more traffic to their websites than businesses who don’t blog.
If you haven’t considered a blog for your business yet, you should definitely give it some serious thought. It’s a cost-effective and very easy way to interact with your existing customer base, gain new customers, and demonstrate your expertise.
To learn more about the many benefits a properly optimized blog can provide, reach out to our team. We can help you integrate a blog on your website, formulate a blogging strategy, and even take care of writing regular posts that bring in extremely valuable, targeted search traffic.