Everybody knows that the Internet has changed the way we communicate. Today, most consumers use the Internet to find information, especially when looking for a particular product or service . In fact, a recent study by Search Engine Land revealed that 85% of consumers use the Internet to find local businesses. Having a strong online presence is a must in today’s market, and the best way to do that is with a professional and engaging website.
Websites are often the first thing that consumers see . We all know that first impressions are everything, so think of it this way: for all of the anonymous users out there, your website may be your first and only chance to stand out. A professionally crafted website is a surefire way to make that first impression a good one and capture their attention before someone else does.
Think of your website as your virtual business card. You want it to be neat, professional and most importantly, convey all of the essential information. Like a business card, a professional looking website establishes your credibility and reflects the attitude you have about your business. Investing the time and resources into your company’s online image shows consumers that you care and that you take your job seriously – something that will ultimately translate into how you do business with them.
A sleek website has the potential to bring in business simply because of the way you communicate your brand image. Your website shows your business savvy by presenting your content in a unique and engaging way. The best part? Your website allows you to present the image YOU want. You’re in complete control, and with a few clicks of a mouse, consumers can see your best side, 24/7, with no middle-man in between.
Professional websites are a must-have for businesses because they:
• Result in positive brand imaging;
• Make information easily and readily available;
• Engage new users and maintain existing relationships;
• Reflect how you conduct yourself and your business; and,
• Show pride and establish credibility in your work.
Incredibly, an Ad-ology study found that 46% of small businesses surveyed don’t have a website! These companies are losing out on a prime opportunity to craft a modern and professional brand image. Each visit to your site is a chance to win business. Don’t let opportunities slip away! Let your professional website do the talking. You won’t be sorry!